Gain insight into the essence and walk side by side | DHHT brand visual refresh and upgrade
On the occasion of its 20th anniversary,
DHHT Law Firm decided to redesign itself.
It's not about "changing the logo",
but rather to re-answer:
Today's DHHT Law Firm,
In what way should it be perceived by the market?
01.
Renovation, why now?
2006 - 2026
Twenty years old, it's a time of reflection and also a new beginning.
Today's DHHT Law Firm,
Moving towards greater internationalization and openness.
And emphasize the long-term cooperative relationship.
As the ability to handle foreign-related and cross-border matters continues to improve,
The brand is no longer limited to visual identification.
It also embodies professional capabilities and organizational temperament.
Therefore, on the occasion of the 20th anniversary,
DHHT Law Firm has launched the upgrade of its new VI visual system.
This is not a "brand change", but rather a re-expression oriented towards the future.
02.
Design language: Concealing ideas within details
Eye of Insight
New Logo,
It is derived from the letter "D".
It is like a frame for taking a photo, and also like a precise judgment.
In complex information, discern the key points and identify the essence.
This is the professional competence of lawyers,
and it is also the value that DHHT Law Firm strives to continuously convey.
Side by side, not bound together
The two "H"s in "DHHT"
Maintain independence and a parallel structure.
Because we believe:
A truly healthy and long-lasting relationship,
is not one that has no boundaries.
Rather, they move forward side by side while respecting each other.
The Day of Breaking Ground and the Blue of Concentration
The new brand color is orange.
It is named: "The Dawn of Breaking Through".
The inspiration came from the rising light in the early morning.
Warm, yet restrained. Firm, yet always striving upward.
The auxiliary color is light blue-gray.
Emphasize calmness, rationality and professional judgment.
In tension balance with the orange color.
Achieve a unified visual effect between "rationality" and "temperature".
They represent the feelings that DHHT Law Firm hopes to bring to its customers:
Professional, reliable, and also warm-hearted enough.
Establish focus within order
The font is in a modern sans-serif style.
Establish a clear and stable information hierarchy.
In different media and contexts,
Maintain consistent visual presentation.
The auxiliary graphics are derived from the core letter "D".
Through regular arrangement, a visual texture is formed,
combining a sense of order and cohesion.
It is not a repetition of the Logo, but an extension of recognition.
In terms of structure and details,
Transmit the visual concept of "focusing on the essence".
03.
Extended materials: Enable the brand to be continuously perceived
From office spaces, to official websites and social media;
From business cards, PPTs, to every event and communication;
The new visual system
has begun to enter every real scene of DHHT Law Firm.
We hope:
No matter which office the customer enters,
Which Dhehuanhong person did you come into contact with?
One can sense the consistent professionalism, orderliness and brand warmth.
In the midst of time and change,
We have redefined the way professionals express themselves.
With a more contemporary visual language,
Reinterpreting the professionalism and warmth of Dehehan Tong -
"Insightful D" and "Side-by-side H" thus came into being.
It is not merely a logo.
It is also a new form of brand expression.
Gain insight into the essence,
Walk side by side.
The brand-new DHHT Law Firm,
looks forward to meeting you,
in every single detail.
